Something I touched on in a recent cheesy Instagram post was a quote from Seth Godin (clearly on the brain right now – I ought to find someone else to quote for a change!). Not sure which book it’s featured in but the quote was along the lines of: “Focus on the Smallest Viable Audience”. Sounds a bit backwards doesn’t it, but do bear with me because it makes a lot of sense in the long run.

Being a resident of Sheffield, I’m fairly clued up on the local pubs. I’ve checked out the majority, barring the naff exceptions friends warned me not to visit. One Sheffield pub stands out as a fan favourite, and it’s called The Rutland.

As you walk in, you notice stuff everywhere – beer mats stuck all over the walls, dinosaurs hanging off the beer taps, Stars Wars Tie Fighters stuck onto things and all sorts of other bits and bobs. The whole aesthetic is really surprising and I don’t know any other pub quite like it… It has personality in spades. In my opinion, it’s brilliant, and I enjoy looking around while I’m sipping my beer, trying to figure out what’s new.

That view isn’t shared by everyone, but that’s ok. The pub couldn’t fit everyone in Sheffield inside, nor does it need to. Anyone sharing negative opinions is sharing an opinion, not a fact. What The Rutland has in its quirky interior is a niche, and that niche will make it more appealing to some and less appealing to others.

If I owned the pub, I’d push that niche further. The inside is remarkable, but the beer garden looks pretty ordinary. Why shouldn’t it be as fun as the interior?


Today’s Takeaway: Pubs are brands too, and brands resemble people – each one benefitting from individuality.